Kind Reader, constructed image has become a ubiquitous presence in our digital world. From social media filters to online advertising, constructed images are all around us. These digital images are created using various software and techniques to manipulate and enhance visual content. With the ever-increasing importance of visual media in our daily lives, understanding constructed image is becoming increasingly important.
Understanding Constructed Image
Constructed image, as the name suggests, refers to an image that is created intentionally by the artist or photographer. It is an artificial image that is created to convey a message or evoke emotions. The image can be a product of digital manipulation, editing, or a mix of different elements put together. But no matter the technique, the final result should be a coherent image that tells a story. In photography, a constructed image is more than just a snapshot. It is an elaborate creation that requires planning, preparation, and editing to match the artist’s vision effectively.
The Purpose of Constructed Image
Constructed images are not just visually attractive, but they also serve a purpose. They are used to convey an idea, promote a product, or evoke a particular emotion. The intention behind the image is primarily to tell a story, and the elements included in the picture are designed to support that story. A constructed image can be used in various fields, such as advertising, editorial work, and social media. When used correctly, it can help a brand connect with its audience, generate interest, and form an emotional connection with the viewers.
The Techniques Used in Creating a Constructed Image
Creating a constructed image requires a different set of skills than taking a regular photograph. The photographer needs to have an idea or theme in mind, then execute it with the right techniques. The process may vary depending on the intended final result, but some commonly used techniques include:
|No||Techniques Used in Creating a Constructed Image|
|3||Modeling and Sculpting|
|4||Props and Costumes|
The Difference Between Conventional and Constructed Photography
Conventional photography aims to capture reality as it is, while constructed photography aims to create a new reality. In conventional photography, the photographer takes a snapshot of the subject, capturing it as it is in that moment. But in constructed photography, the photographer creates a scene, manipulating the environment, lighting, and even the subject to communicate a particular message.
Constructed Image in Advertising
In advertising, constructed images are a pivotal aspect of any marketing campaign. Companies use various elements to create an image that fully encapsulates the brand’s message, image, and values, thereby increasing potential buyer interest. The success of such advertisements depends on the construct image’s effectiveness in influencing public perception and understanding the brand’s identity. One method of creating a constructed image is by utilizing humor, making the advertising more engaging, shareable, and memorable, thereby increasing the audience’s endorsement.
Note: Humor is subjective, be mindful of cultural differences when crafting humorous advertisements.
Using Humor in Advertising Constructed Image
Humor can be expressed through a highly creative advertisement, showcasing the brand’s humor and light-hearted affair. The goal is to create content that will remain with the audience long after the ad has ended. Examples of successful advertisements using humor include the Old Spice commercials and the “Get a Mac” campaign by Apple Inc.
Humor can generate positive emotions towards the advertisement and brand, so much so that people tend to respond to humorous advertisements more relax. Humor can also create an emotional connection to the brand, as humor, in real life, is often associated with bonding and familiarity.
|1||Old Spice’s “The Man Your Man Could Smell Like” campaign|
|2||Apple Inc’s “Get a Mac” campaign|
Potential Risks with Humor in Advertising Constructed Image
While humor can generate positive emotions in a campaign, there are instances where humor used to create an advertisement has backfired. Humor can be subjective, and what one person finds funny, another may find offensive. It’s important to research and understand the targeted audience and comprehend potential differences in culture and humor preferences. The purpose is to deliver an advertisement that is both engaging and respectful.
In 2017, Heineken released an advertisement campaign, “Lighter is Better.” The advertisement, which was made to promote Heineken Light beer, was perceived by some members of the audience as racist and insensitive. Heineken pulled the advertisement, leading to a lot of negative attention. In scenarios such as this, it’s important to address the complaint quickly and respectfully, ensuring that the brand isn’t negatively associated with negative cultural issues.
|1||Constructed Image||An image that is deliberately set up or staged, rather than captured spontaneously||A fashion magazine photoshoot|
|2||Subjectivity||A personal perspective or point of view that shapes how one thinks and interprets the world around them||One person may see a constructed image as art, while another sees it as artificial|
|3||Representation||The act of reflecting or depicting something through a medium, such as an image or language||A portrait painting is a representation of a person|
|4||Context||The circumstances or environment in which something exists or occurs that can shape its meaning||An advertising campaign may use a constructed image to sell a product, which can alter its original meaning or intent|
|5||Visual Literacy||The ability to interpret and make meaning from visual images and media||Understanding the meaning behind the constructed image in a political cartoon|
The Role of Light and Color in Constructed Image
Light and color are crucial elements in constructing an image. They affect the color balance, contrast, and mood of an image. In photography, light and color can be controlled by adjusting the camera settings, such as ISO, aperture, and shutter speed. In graphic design, light and color can be manipulated by using different color schemes and lighting effects.
The Impact of Light on Constructed Image
The presence or absence of light can drastically change the appearance of an image. Light can create shadows, highlights, and contrast that can give depth and dimension to an image. Low key lighting can create a moody and dramatic effect, while high key lighting can create a bright and cheerful effect. Lighting can also set the mood and atmosphere of an image, depending on the color temperature.
The Influence of Color on Constructed Image
Color is also essential in constructing an image. It can evoke emotions, set the tone, and create visual interest. The way colors interact with each other can create harmony or contrast in an image. Color schemes like monochromatic, complementary, or analogous can all be used to create a specific effect. Different color temperatures can also impact the mood of the image, with warm colors giving a sense of coziness and cool colors giving a sense of calmness.
The Importance of Composition in Constructed Image
Composition refers to the arrangement of visual elements in an image and is another crucial factor in constructing an image. It focuses on how each element is placed, how they interact with each other and how they contribute to the overall visual effect. In photography and graphic design, composition can be manipulated by arranging the elements within the frame, adjusting the focus, or using different perspectives.
The Art of Framing in Constructed Image
Framing is how the visual elements of an image are arranged within the frame. It can be achieved by altering the camera angle or adjusting the cropping of an image. The framing can affect the mood and message conveyed by an image. For example, a tight frame can create a sense of claustrophobia or intimacy, while a wide frame can create a sense of space.
The Power of Depth in Constructed Image
Depth refers to the visual distance between the foreground, middle ground, and background of an image. It creates a sense of space and dimensionality, making the image more visually interesting and engaging. In photography, depth can be manipulated by using different focal lengths or aperture settings. In graphic design, depth can be created by using shadows, layering, and perspective.
Constructed Image in Advertising
Constructed images play a significant role in advertising, where companies use them to create an ideal or desirable image of their products. Advertisements rely on visually appealing and persuasive images that provide consumers with a glimpse of what they can expect to buy. In the case of constructed images in advertising, products are presented in a certain light that appeals to consumers’ emotions, values, and needs. These images are designed to manipulate the viewer’s perception of the product in a favorable way.
Examples of Constructed Images in Advertising
One of the most common forms of constructed images in advertising is the use of a celebrity to endorse a product. This is a powerful marketing tool that brands use to create a connection between the viewers and the product. By associating the product with a well-known public figure, companies can increase the product’s perceived value and trustworthiness. For instance, when Nike used Michael Jordan in their advertisements, it resulted in a spike in their sales. Another example is the use of stock images, which are generic images created by professional photographers that are sold to businesses for commercial use. These images can be manipulated and placed in ads to create an idealized image of the product being sold.
The Pitfalls of Constructed Images in Advertising
The use of constructed images in advertising has its drawbacks. In some cases, the images can be misleading or inaccurate, which can result in false advertising. It can cause consumers to have unrealistic expectations of the product, leading to disappointment and distrust. This can ultimately damage the brand’s reputation and result in a loss of sales. Therefore, companies need to make sure that the images they use in their ads accurately represent the product being sold. One way they can do this is by adding disclaimers and using images that are not heavily photoshopped.
Use of Constructed Image in Marketing
Constructed images are not only limited to artistic pursuits, but they also have a significant role in marketing. Brands use constructed imagery to convey a message or idea that represents their brand persona. They use this type of imagery in various forms such as advertising campaigns, product packaging, and social media graphics. Constructed images with a consistent style and message can help establish a brand’s identity and make it more recognizable to the public.
Product packaging is an area where crafted pictures are widely used. Constructed images can depict the product’s benefits, use, and quality to the customers. For example, a food product’s packaging can feature an image of the dish that shows the ingredients or the finished product’s color and texture. On the other hand, cosmetics brands use pictures that convey the product’s texture, ingredients, and benefits. This imagery can offer a glimpse of the product’s value and encourage customers to buy the product.
Social Media Campaigns
Social media platforms have become a significant outlet for brands to reach their target audience. Brands leverage constructed images to create visually appealing social media graphics to increase engagement and attract more followers. A consistent style and message with crafted visuals can make the customers recognize the brand and engage with the content. These visuals can be used in various formats such as social media post images, stories, and covers that can make the brand’s social media presence more coherent and aesthetically pleasing.
Constructed Image in Advertising
The constructed image also plays a significant role in advertising. Advertisements are designed as such that it invokes an emotional response, leaving a lasting impression in the minds of the viewers associated with a particular product or brand. Advertisements are designed specifically, keeping in mind its target audience while using the constructed image to evoke the emotions that resonate with them. They use the image constructed in their advertisements to promote values and ideology that align with their product or brand’s overall theme. The philosophy is to promote not just the products or services but the perceived values that come with it. It requires a great deal of creativity to merge all aspects such as the lighting, background, models, and image editing in perfect harmony that develops an emotional response in viewers.
Impact of Constructed Image in Advertising
A constructed image in advertising is known to have a significant impact on consumer behavior. The images used in advertisements invoke emotions that subconsciously leaves a lasting impression on the audience. For example, a brand promoting environmental-friendly products will use images that signify nature such as trees, forests, and eco-friendly highlights. These images show the brand’s sensitivity towards preserving nature. Similarly, a brand promoting fitness products will use images of a muscular and fit individual to promote the idea of a fit lifestyle, driving sales. These images leave a profound impact on the viewers, resulting in them associating the product with the positive emotions that the constructed image evokes.
Examples of Constructed Image in Advertising
|No||Advertiser||Constructed Image Used||Product|
|1||Coca-Cola||People drinking coke on a sunny day on a beach||Coca-Cola|
|2||Apple||High-quality visuals of the latest apple products||Apple iPhone and MacBook|
|3||Nike||Athletic and fit models wearing Nike shoes and clothes||Nike shoes and clothes|
The Use of Constructed Image in Advertising
Constructed image is extensively used in advertising campaigns. Constructed image can play a significant role in marketing by capturing the attention of the audience and conveying the message effectively. By effectively utilizing various design elements such as color, typography, and layout, advertisers can manipulate the audience’s response to their product or service.
Creating a Brand Identity
Brand identity is essential in advertising and brand identity can be created and carried out effectively through constructed image. Constructed image can help in creating a memorable brand identity that will appeal to the target audience. The use of color, font, and layout can help in establishing a strong visual identity for a brand. With a strong visual identity, brands can differentiate themselves from their competitors and establish a strong brand presence in the market.
Creating Emotional Appeal
Constructed images are used to create an emotional connection with the audience. Emotions play a significant role in decision-making, and advertisers can use constructed images to evoke emotions that can influence the audience’s attitude towards their product or service. For instance, a constructed image of a happy family enjoying food can evoke feelings of joy and happiness, making the audience associate the particular food with these positive emotions.
Constructed Image FAQ
Learn about constructed images, their use, and common concerns in this FAQ.
1. What is a constructed image?
A constructed image is an image that has been manipulated or created using digital tools such as photo editing software or computer programs.
2. When is it appropriate to use a constructed image?
Constructed images are commonly used in advertising, marketing, and design to create a certain desired effect or message. They can also be used in creative projects or personal expression.
3. What are some common concerns with using constructed images?
Some common concerns include misrepresenting the truth or reality, creating unrealistic beauty standards, and potentially causing harm through promoting harmful stereotypes or discrimination.
4. How can I ensure my use of a constructed image is ethical?
Consider the message you are conveying with the image and whether it accurately represents reality or might be harmful. Be transparent about any manipulation or editing done to the image, and consider the impact it may have on different audiences.
5. What are some best practices for using constructed images in design?
Consider the overall message and brand you are trying to convey, use high-quality images and editing tools, and be mindful of any potential harm or misrepresentation that could result from the use of the image.
6. How can I learn more about creating and manipulating images digitally?
There are many online tutorials and courses available on programs such as Adobe Photoshop or Illustrator. You can also experiment with free trial versions and practice on your own.
7. Can constructed images be used in journalism or news reporting?
It is generally considered unethical to use manipulated images in journalism or news reporting, as it can be misleading to readers and misrepresent the truth. However, some news media outlets may use graphics or digitally-created images to represent concepts or data.
8. Are there any legal issues with using constructed images?
It is important to ensure that you have the necessary rights to use any images, graphics, or elements used in a constructed image. This may require obtaining permission from the original creator or purchasing a license for use.
9. Can I use stock photos to create constructed images?
Yes, stock photos can be used in constructing images as long as the necessary permissions and licensing have been obtained.
10. How can I make sure my constructed images are unique and not too similar to others?
Try experimenting with different techniques or styles, or creating your own original elements or assets to use in the image.
11. What are some common mistakes to avoid when creating a constructed image?
Avoid over-manipulating images to the point that they are unrecognizable or unrealistic, misrepresenting the message or brand, or using copyrighted materials without permission.
12. Can I use constructed images for commercial purposes?
Yes, constructed images are commonly used in commercial advertising and marketing campaigns. However, it is important to ensure that any necessary permissions or licenses have been obtained.
13. How can I ensure my constructed image is accessible to all users?
Consider using alternative text descriptions for any images used on a website, ensuring that the image does not rely solely on color or visual elements, and testing the image on different devices or screen readers.
14. Are there any online resources for creating or manipulating images?
Yes, there are many online resources and tutorials available for learning how to create or manipulate images on programs such as Adobe Photoshop or Illustrator.
15. How important is it to have a consistent style or theme in constructed images?
Having a consistent style or theme can help to strengthen the overall brand message or campaign, but may not always be necessary for every project.
16. What are some current trends in constructed image design?
Some current trends include the use of bold, colorful graphics and text, minimalist designs, and the incorporation of real-life elements into digital images.
17. Can I use constructed images in fine art or gallery exhibitions?
Yes, constructed images can be used in fine art or gallery exhibitions as a form of digital art or mixed media.
18. How can I ensure my constructed image is high-quality and professional-looking?
Use high-quality images and editing tools, ensure that any editing or manipulation is done well and is not obvious or distracting, and consider seeking feedback or critiques from others in the industry.
19. What are some common tools or programs used to create constructed images?
Common tools and programs include Adobe Photoshop, Illustrator, Procreate, Canva, and Sketch.
20. Can constructed images be used in video or motion graphics?
Yes, constructed images can be used in video or motion graphics as a form of digital animation or illustration.
21. What is the difference between a constructed image and a digitally-created image?
A constructed image is an image that has been created or manipulated using digital tools, whereas a digitally-created image may have been created entirely using digital methods such as drawing or painting on a tablet or computer.
22. How can I ensure that my constructed image does not contain any offensive or discriminatory content?
Be mindful of any potential harm or misrepresentation that could result from the use of the image, consider the impact it may have on different audiences, and consider seeking feedback from individuals who may belong to underrepresented or marginalized groups.
23. Can I use constructed images for personal creative projects?
Yes, constructed images can be used for personal creative projects or self-expression as well.
24. How can I stay up-to-date on current trends and best practices in constructed image design?
Attend industry events or conferences, read industry publications or blogs, engage with other professionals in the field, and seek feedback or critiques on your work.
25. Can I sell or license my constructed images for use by others?
Yes, you can sell or license your constructed images for commercial or personal use, provided that you have the necessary permissions and licenses for any elements or assets used in the image.
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Until Next Time, Kind Reader
I hope this article gave you a glimpse into the world of constructed images. Remember, every photo you see has been manipulated in some way, whether it’s through editing or simply choosing to capture a particular scene. The next time you scroll through Instagram or flip through a magazine, take a moment to consider the deliberate choices that went into creating that image. Thank you for reading, and I look forward to sharing more fascinating insights with you soon.